With a clear plan of action, we embarked on the journey to scale the brand locally and globally. Our team recommended and implemented an end-to-end recruiting solution that promoted roles ranging from outreach and sales to senior-level managers. The creatives depicted images of the globe on everyday use food items to reinforce McCain’s purpose – “creating real connections, with real people creating and promoting planet-friendly food.” The website and other marketing collateral ticked all the right boxes including DEI and the “be part of our family” messaging. With sales in over 160 countries with 51 production facilities around the world, candidates could broaden their experience across functions, countries, regions and even globally. And still, bring their most authentic selves to work.