Elevating brands across the world
Thriving at the intersection of strategy and creativity, I reinvigorate existing brands and bring new ones to life. My know-how extends from initiating brand discovery, distilling data from research, sculpting brand identity and positioning – to curating engaging content, and providing visionary website and art direction. My experience spans diverse sectors, including FMCG, technology, HR, health and wellness, lifestyle, education and B2B, equipping me with the versatility to help you reach your targets and achieve ambitious goals.
I believe it is important to differentiate and at the same time deliver personal experiences to build a successful brand. It’s about helping your brand look, feel, speak, sound, act, think and connect in a way that resonates with your audience, the journey they are on, and the results they desire.
Keeping it simple, nailing the basics
According to me, a well-defined brand strategy should provide a clear roadmap to establishing presence and differentiation (what specific problem are you solving and why should a customer choose you?), ensure that the identity and brand objectives are aligned with the evolution in the marketplace and, communicate the new direction, ensuring consistency across all touch points.
BRAND STRATEGY
When building your brand, I work closely with your team to establish a clear direction for the most essential elements, including:
- Brand Positioning
- Brand Messaging
- Brand Tagline
- Brand Voice
- Brand Story
BRAND MANAGEMENT
No matter the stage of your brand’s life cycle, its growth will be carefully implemented through:
- Brand Experience Strategy
- Brand Roadmap
- Brand Communication Strategy
- Brand Governance
- Brand Navigation
CORE COMPETENCIES THAT OPTIMIZE RESULTS
- Strategic Analysis | Planning | Execution
- Business Turnaround | Operational Transformation
- Business Scaling
Business Development | New Market Penetration - Consumer Experience Management
- Global Marketing and Brand Management
- Cross-cultural and Multicultural
Key Highlights:
- Managed and led teams to pitch, win, launch and rebrand several successful local regional and national brands
- Spearheaded many creative projects from vision to execution across traditional, digital, and social media platforms
- Involved myself in the full life cycle of creative design, from market analysis and budget negotiation to storyboarding and development
- Held senior positions at JWT, Bozell, Armstrong Partnership and Bates in diverse markets across North America, Europe and Asia
- Worked closely with clients like Air Canada, Rogers, TD Canada Trust, P&G, Canada Post, Scotiabank, RIM, Sony, Visa, KLM, Nestle, PepsiCo, Microsoft, RBC, American Express, Navy League of Canada, Whirlpool, British Petroleum, Fairmont Hotels and Dubai Shopping Festival
Leadership
- Cultivated dynamic high-performance sales and marketing teams with strategy that drove industry innovation, improvement and exponential revenue growth
- Developed the “One World One Family. One Festival” strategy that turned around the Dubai Shopping Festival from a one-off show to a thriving annual event with a multimillion-dollar budget and impact worldwide
- Built, guided, and cultivated high-performing teams for Canada Job Expo that consistently exceeded business objectives across multiple and diverse markets. Oversaw marketing strategy and integrated communications planning
- Directed strategic planning, executed lifecycle marketing strategies, tracked competition, defined key metrics, and developed customer segmentation and brand positioning for FNF Canada
- Provided brand and growth strategy development across the entire value chain from consumer insights to product/services launch for Opal Marketing. Provided advisory services around creating organizational infrastructure and serve as a thought leader in the industry
Board Leadership
- Board Member ǀ Canada Job Expo
- Brand Strategy Advisor | Brilliant Minds group
- Advisory Board Member | Opal Marketing
- Advisory Board Member | Pro Marketer
- Top Coach | Coach Foundation, NY
- Sought-after keynote speaker at various organizations, universities, and public events