Building and promoting a sustainable energy future
Brand
Hydrogen is a uniquely abundant source, a clean renewable form of energy and perfect for all future zero-carbon needs. Moreover, it does not generate greenhouse gas emissions thus reducing pollution, improving air quality, and reducing carbon footprint. Today, GE Vernova is at the forefront of a zero-carbon future, addressing the challenges of affordable and sustainable renewable energy and production.
Building on over 130 years of experience tackling the world’s challenges, GE Vernova is uniquely positioned to help lead the energy transition by continuing to electrify the world while simultaneously working to decarbonize it. GE Vernova hired us to emphatically tell its story about its significant green hydrogen production at the Renewable Energy level.
Strategy
Access to affordable, reliable and sustainable power is fundamental to modern life. Today, tomorrow and for generations to come. And GE Vernova is successfully leading the way, powering the world with solutions like green hydrogen production for a zero-carbon future. This is the story we wished to tell the world. “Welcome to tomorrow’s energy today” became our clarion call to position the organization correctly in people’s minds. The organization’s vast portfolio and end-to-end expertise gave it the scale, scope and capability to substantiate our message and meet our objectives.
Outcome
The website and the supporting marketing collateral have helped GE Vernova meaningfully progress the conversation around hydrogen on an institutional level. Especially when climate change is becoming increasingly threatening globally and hydrogen can play an imperative role in reducing carbon emissions.
Today GE Vernova is leading the way in green hydrogen production. It is also able to engage its audiences by communicating its value proposition effectively across multiple touch points.
The new communication achieved the following outcomes:
- Communicating the value proposition of GE Vernova’s hydrogen-powered future
- Demystifying the multi-faceted hydrogen production and distribution value chain
- Showcasing how GE leverages wind, solar, and other renewable energy sources
- Giving the audience a personalized experience in understanding this new ecosystem
Scope of Project
- Brand Strategy and Positioning
- Messaging
- Value Proposition Optimization
- Web Design and Development
- Marketing Collateral
Website:
GEVernova.com/gas-power/future-of-energy/hydrogen-fueled-gas-turbines