MURALI MURTHY

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Process

Win where it matters most

I focus on three important areas so you can truly excel where it matters most.

My 3-step process:

  • Brand Strategy that sizzles
  • Content that engages
  • Websites that convert

Brand Strategy

Discovery and in-depth research form the cornerstone of my branding process. I immerse myself into your brand, doing a comprehensive audit and learning about key stakeholders, competitors, the target audience and market trends.

This thorough analysis helps us gain invaluable insights and identify opportunities for informed decision-making. Based on this we will formulate a strategic framework that includes developing brand personas, tone and voice to ensure consistent and impactful communication aligned with your business objectives.

Scope:

  • Brand Positioning
  • Market Trend Analysis
  • Competitor Analysis
  • Brand Messaging Framework
  • Brand Voice and Tone
  • Brand Value and Promise

Content Curation

I help communicate your brand’s unique essence with strategic storytelling. Copywriting today should not only convey your unique value but also include critical keywords to increase search engine rankings. My immersive copywriting sets the tone for infographic design, white paper creation, blogging, email newsletters and social media marketing. The right content encapsulates many marketing tactics and I bring expert strategy and execution to keep those leads and conversions coming.

Scope:

  • Copywriting
  • Website Content Creation
  • White Papers
  • RFPs
  • Blogging
  • Social
  • SEO

Websites and Online Presence

No matter whether you require a straightforward informational website or a sophisticated e-commerce platform, my proven expertise ensures that we can elevate your brand’s online presence remarkably with the right balance of innovation and practicality. I’ll collaborate with designers to customize your website, ensuring that it is optimized for search engines, desktop, mobile, and tablet devices. I can be your guide in navigating the digital landscape, making your brand shine brightly in the competitive online arena.

Scope:

  • Clear and Compelling Value Proposition
  • Concise, Persuasive Headlines and Copy
  • Researched Primary and Secondary Keywords
  • Optimized Title Tags, Meta Descriptions, Hi, H2, H3 Headings
  • Internal and External Links
  • Prominent Call-to-Action (CTA)
  • Enhanced Personalization

Select accomplishments for select clients

    • Spearheaded brand positioning and blue ocean strategies that align with brand values. Developed SEO-optimized content that increased organic website traffic by 25%
    • Established content strategy, researched industry trends and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation
    • Coordinated social media accounts on Instagram, FB, LinkedIn and Twitter and achieved a 22% increase in user engagement, with consistent Brand Voice and Tone
    • Developed and executed creative concepts for corporate and brand communications, resulting in a 30% increase in engagement and a 25% increase in leads
    • Collaborated closely with Designers, Developers and Product Managers to shape the value proposition of the brand and adapt content to print, broadcast and social media
    • Pioneered the optimization of content for SEO, utilizing appropriate keywords and metadata delivering 17% increased visibility on search engines
    • Analyzed brand and industry trends to drive customer engagement, established customer loyalty program resulting in 20% increase in repeat purchases
    • Attracted 7,500 new email subscribers within the first year. While ensuring 100% productivity levels and maintaining 98% quality rate