Ready to win over minds and hearts?
Hello and welcome. I am an award-winning creative director, brand strategist and senior content writer based in Toronto. With deep market insights and well-researched strategy, I help clients tell their authentic story, win trust and make a massive difference in their markets.
Grounded Strategy
Building a successful brand goes beyond surface appeal. I lead the discovery with a full brand audit, uncover rich insights and use the data to clarify purpose and the direction going forward.
Compelling Stories
Facts tell but stories sell. Let's craft your brand narrative with an authentic, compelling story rooted in facts and values, in a manner that engages, revitalizes and transforms.
Powerful Impact
The impact of comprehensive brand building can be significant. Your authority brand can increase awareness, customer loyalty, and ultimately, drive massive business growth.
A few of the brands that I have worked with
Some of my recent work
Word on the street
- Gloria Henderson, Vice President, Digital Operations, DAC Group/Digital
Murali was responsible for driving award-winning strategic direction for many of our clients. He has a passion for what he does, and it can certainly be seen in the work he produces.
- Russell Walker, Senior Vice President, Regional Director, Bates 141 International, London, U.K
Murali has a real passion for the business and a hunger to improve all the time. I have worked with him on BP and the result has always been stunning creative that Murali has brought to life.
- Sachi Mukerji, Monsoon Communications, AOR, Air Canada
Murali is an exceptional copywriter and strategic thinker. He has the ability to grasp key issues, crystalize the solution in his mind and provide a creative solution with flair, imagination and passion.
Drive growth and profits
with effective branding
Let’s work together to reinvigorate your brand, distill your value proposition and drive massive revenue.